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Souk Ayyas

ELC Early Learning Center

Early Learning Centre is the largest educational platform for children, with over 490 stores in 36 countries worldwide, and a big step forward for the toy industry in Lebanon and the GCC.

It is the one-stop shop for educational and high quality toys, and guarantees to set children’s imagination alight.

All ELC toys are designed to help children explore the boundaries of their imagination and creativity, to make learning fun and help them be all they can be.

ELC Lebanon opened its first store in 2005 and rapidly expanded into 6 stores.