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Lacoste

Lacoste is a lifestyle brand, born from the creativity of a tennis champion, René Lacoste, who created the first polo shirt ever, initially for himself and for his friends, to be both relaxed and elegant on and off the tennis courts. Nicknamed the Crocodile by the press in the late 1920's when he was a multiple Grand Slam tennis champion, René Lacoste had the animal embroidered onto the blazer he wore on court, before making it the logo of his famous polo shirts.